New look Museum Panorama Mesdag reopens

Museum Panorama Mesdag in The Hague will reopen on Saturday, 5th June with a new look, a new house style and a special program. For its 140th anniversary a new look that matches the current identity of the museum is being introduced.

New Name 

In order to give shape to the substantive size of the museum, the museum name was recently expanded to Museum Panorama Mesdag. The museum is unique with a special permanent collection of personal works by Hendrik Willem Mesdag, his wife Sientje van Houten and contemporaries. In addition to the Panorama of Scheveningen, the artistic highlight of Mesdag, the museum presents a permanent collection presentation, temporary exhibitions about Mesdag’s contemporaries, panoramas in context and contemporary art. 

New Look

In a special partnership with Studio Dumbar and Fabrique, a new visual identity has been created that matches the name expansion and the classic yet contemporary identity of the museum. Thanks to this special partnership, the museum was able to continue to develop partly in times of crisis and the reinforced identity contributes to the recovery of the museum after the crisis. While Dumbar supported the museum with a renewed visual identity, Fabrique translated this identity into a new website and digital tour. This interactive digital experience of the Panorama of Scheveningen was created with Micrio, developed by Q42. The new look & feel is based on the color palette from the artworks by Mesdag and Van Houten as well as on the classic and contemporary character of the museum.

Tom Dorrestein, Strategy Director Dumbar: “The museum wants to be a center of cultural life in and around The Hague and beyond. The panorama is a unique object, but the museum offers much more. The new visual identity literally allows that breadth. It refers to the Panorama, but also expresses the dynamism of the museum.”

Jeroen van Erp, strategist Fabrique: “We are proud of the special digital experience of Mesdag’s Panorama of Scheveningen that we have been able to create together with the museum. Listen to the stories, experience the beach and admire the collection online, because there is still much more than that enchanting panorama! Such an ambitious project is only possible with a passionate client. We thank the museum for the very fine collaboration in these complicated times.” 


After six months of closure, the museum team is extremely pleased to reopen the museum gate. Museum director Minke Schat: “We have missed the audience terribly. It is very important to be able to continue to share stories and knowledge and to offer reflection, entertainment and relaxation. But above all, the public is the basis for our raison d’être. It is therefore special to be able to share and celebrate the heritage of Mesdag with the public again. This Saturday, June 5, we will receive the public with a festive surprise and I will be at the gate to personally welcome the public.”