Be surprised at the Noordeinde! From Wednesday, 9th August, creative makers will take over the pop-up location AnnA at Noordeinde 36 in a relay race. They present themselves to the public on a few front doors of the working palace of the King/Queen. Always changing, always buzzing. Monique Roodenburg is the first maker to kick off with her photo exhibition Frozen Theater. Expect alienating works that tell personal yet universal stories. After that, Studio Poca, Studio Oorlol and Tropicalia Collab will take over.
“Shopping areas are vulnerable when it comes to vacancy,” says Willemijn de Boer of AnnA. “Temporary filling is possible with our pop-up formula. This is how we give creative makers a place to present themselves. At the same time, they provide open doors, filled shop windows and commotion. We call that space making ourselves.”
About Noordeinde 36
At Noordeinde 36 there is room for visual, graphic, photographic, installation and also pop-up art. Free to visit in the bustling Hofkwartier. After several successful pop-up locations in the Museum Quarter of The Hague, AnnA Vastgoed & Cultuur adds a new place. Commissioned by Timeless Investments , AnnA gives a fun cultural pop-up interpretation to the shop.
AnnA creates places that work for people and the environment. AnnA provides a breeding ground where people come together and share experiences, where people work and develop. For example, she uses real estate as a means to connect creative people and initiatives. Always in the context of and in connection with the neighbourhood. AnnA develops a suitable concept and then brings together the right people and initiatives. This creates communities and creative hotspots that fit into the living environment and where everyone feels welcome. AnnA believes it is important that places can be used with pleasure, which is why she manages the property carefully and professionally. Over the past 15 years, AnnA has activated more than 50 places, especially in The Hague for the Central Government Real Estate Agency, the Municipality of The Hague, the Municipality of Leidschendam-Voorburg and BPD Development. From hub for local entrepreneurship in Pand Zuidwest to museum for contemporary art in Onze Ambassade.