New Managing Director of the Van Gogh Museum in Amsterdam

Rob Groot has been appointed as the new Managing Director of the Van Gogh Museum as of 1st September 2021. Groot is currently Financial Director at the Dutch Broadcasting Foundation (NPO), where he is responsible for financial administration, controlling and purchasing. Emilie Gordenker, Director of the Van Gogh Museum: ‘We are delighted to welcome someone with Rob’s background and expertise to the Van Gogh Museum team. I am eager to start working with him, and look forward to an inspiring and successful future with Rob on board’.

Jaap Winter, Chair of the Van Gogh Museum Supervisory Board, also congratulates Groot on his appointment: ‘The Supervisory Board is certain that in Rob, we have found a sound and highly capable Managing Director for our museum. We are very happy about his appointment, and wish him every success’.


Groot studied Accountancy and subsequently IT Auditing (VU University, Amsterdam), before becoming Equity Partner at KPMG Nederland, responsible for Dutch and international clients. From 2010 to 2014, he was Managing Partner at KPMG Nederland, responsible for HR. Groot later became CFO at Stage Entertainment and was a member of the Board at Stichting Videma. In his previous positions, Groot combined management of financial departments with other aspects including HR and IT management. He has always fervently championed the cultural and creative sector.

Van Gogh Museum

Rob Groot will assume his position as Managing Director of the museum on 1 September 2021, and succeeds Adriaan Dönszelmann. Groot: ‘The Van Gogh Museum has an outstanding reputation as a museum, knowledge centre and research institution, and is highly respected all around the world. But the museum also remains accessible to Dutch visitors, of all ages and backgrounds. This diversity really appeals to me’.