Which driver will hold the Formula 1™ Heineken® Dutch Grand Prix Trophy 2022 above his head remains a question. On Sunday, 4th September we will see who will cross the finish line first at Circuit Park Zandvoort. But one thing is already certain: the design of the 2022 edition of the Grand Prix of the Netherlands is brand new and is created by contemporary artist Pablo Lücker (1985).
Pablo Lücker is known for his iconic ‘Dream Script’. His modern, boundless and therefore recognizable style of storytelling is of course reflected in the design of the Trophy. “I was inspired by the images and sounds of the race in Zandvoort and the energy that the fans bring to the track. The design captures the adrenalin, joy and thrill that erupts in the partying crowd,” says Pablo. The result of this process will be presented on Wednesday, August 31. The Trophy for the Formula 1™ Heineken® Dutch Grand Prix will then be shown to the world at Circuit Park Zandvoort.
“Lücker’s design is also reflected on the winner’s podium and along the track. There is also a racing helmet in the same style. This one, with the drivers’ signatures, will be auctioned for a good cause,” says Otto Esser, Marketing Manager at Heineken. “Pablo’s art is playful, refreshing and modern. He tells a story with his style and appeals to new generations. We were looking for that from Heineken. I think he succeeded very well in that.”
Pablo Lücker (Roermond, 1985) is the seventh generation of an artist family and was named after Pablo Picasso by his parents. He makes paintings, sculptures and art prints and has, among other things, provided high-end bathroom fixtures and art cars with his visual ‘Dream Script’. His works are collected all over the world, from Dubai and China to Ibiza and the Côte d’Azur. Pablo’s art can be experienced as the visual story of childhood dreams, current and future aspirations. He graduated in 2008 from the prestigious Design Academy Eindhoven, specializing in brand building and art direction. Lücker lives and works in Amsterdam and has his own gallery in Keizersgracht. He has worked with Porsche, Adidas, Samsung and W-Hotels, among others.